Category Archives: TACO News

Cancer-Surviving Sailor to Embark on $1 Million Circumnavigation for Charity

Cancer survivor, sailor and second-generation boat builder Johannes “Jopie” Helsen plans to embark on a $1 million around-the-world fundraiser for the Leukemia & Lymphoma Society.

Heidi Trilsch and Jopie Helsen are set to sail around the world to fundraise $1 million for the Leukemia & Lymphoma Society.

Born in Holland and now living in St. Petersburg, Fla., Helsen, the owner of Sailor’s Wharf Yacht Yard, was diagnosed with throat cancer five years ago after experiencing pain and soreness during a sailing trip in the Mediterranean.

“I found myself rubbing my neck and I figured, with my luck, I better go see a doctor,” said Helsen, who was treated at the H. Lee Moffitt Cancer Center & Research Institute in Tampa, Fla.

Inspired by the many patients and survivors he met during treatment, Helsen knew he wanted to do something to help the fight against cancer.

During the United States Sailboat Show in Annapolis, Md., he met Marty Siederer of the Leukemia & Lymphoma Society [LLS] and Product Lead for the Leukemia Cup Regatta. Helsen discussed with Siederer his idea – to raise $1 million during a round-the-world sailing fundraiser for the charity.

“We’re so grateful for what he’s done to support and increase awareness of our organization,” said Siederer, who’s been with the LLS for nearly 40 years. “People like Jopie are just incredible ambassadors, whether you’re into the sailing community or not, to help cure cancer. That’s a very high quality and we’re so grateful for his help.”

With Siederer’s support, the first step toward such an adventure meant that Helsen, alongside his girlfriend Heidi Trilsch, needed a boat – a hearty, seaworthy vessel built to withstand the 15-month voyage known as the World Arc.

Hosted by the World Cruising Club, World Arc is a 26,000 nautical-mile trade wind circumnavigation that departs Jan. 12, 2019 from Saint Lucia island in the Caribbean to sail around the globe – most of which in the southern hemisphere.

While Helsen and Trilsch, whose stepmother is a Lymphoma survivor, will have long stretches at sea (the longest leg is 2,980 miles across the Pacific), World Arc includes opportunities for on-shore exploration – with close to 30 stops around the world at destinations like the Galapagos Islands, Bora Bora and Cape Town, South Africa.

Illustration courtesy of the World Cruising Club.

Finding the right boat for such a venture was no easy task. For Helsen, it not only had to be strong and capable for the harsh conditions at sea, but also comfortable and spacious enough for he and Trilsch, a videographer and an occasional crew member.

“We actually made an offer on two different boats that we did not get,” said Helsen, aged 71. “And now, looking back on it, we realize how impressive this boat is.”

With its sky-blue hull and matching spinnaker, Helsen purchased the aptly named and visually stunning SKY – a 57-foot dual-helm Vaudrey Miller monohull built in New Zealand and designed by Simonis Voogd in 2004.

SKY – the 57-foot monohull Helsen and Trilsch will sail around the world.

While originally built for the extremes of circumnavigation, Helsen said SKY had taken a beating over the years and needed some remodeling and upgrades ahead of the 2019 voyage.

Over the course of nearly one year, Helsen and his 13-person crew at his yacht yard worked on renovating SKY– outfitting the boat with a self-furling boom, enlarging the cockpit and making it possible for Helsen to sail single-handedly, should the need arise.

Because 100 percent of donations go to the LLS, Helsen said he needs sponsors to help offset the costs and supply parts and equipment.

When TACO Marine VP Mike Kushner got wind of Helsen’s fundraiser and SKY renovations, he arranged for the company to donate brand new Rigid Vinyl Rub Rail with a stainless-steel insert, LED lights, a custom-made helm chair and a pedestal for the boat.

TACO donated new LED Lights, which help illuminate SKY’s cockpit for enhanced safety at night.

“He’s one of these guys who’s very passionate and very active in the boating industry,” said Kushner, who first met Helsen more than 30 years ago. “Having done the TACO Marine Project Boat fundraiser myself, I have a better sense of appreciation for what he’s trying to do. It’s a really cool project.”

Another fan of Helsen’s fundraiser and someone with many friends and relatives diagnosed with Lymphoma is National Marine Manufacturers Association President Thom Dammrich, who’s known the sailor for several years because of his participation in the marine industry.

“I admire his adventurous spirit,” said Dammrich, who also has an endorsement published on Helsen’s website. “This is a life adventure and for a great cause. I wish them a safe voyage and return.”

With six months to go before he sets sail, Helsen said there’s still plenty to do on SKY to prep for departure, including installing new satellite equipment, rigging new electronics and conducting sea trials. He also hopes to recruit a few more sponsors to help fund the expenses while also raising awareness for the cause.

To donate to Helsen’s SV SKY 57 fundraiser for the Leukemia & Lymphoma Society, visit svsky57.com and its donation page.

One hundred percent of every donation toward Helsen’s round-the-world fundraiser goes to the LLS, which is the largest nonprofit dedicated to curing blood cancers. Since 1949, LLS has donated more than $1.2 billion toward cancer research. The charity also provides patient support and has a grassroots network of more than 100,000 volunteers advocating at state and local levels for policy change and program funding.

In the coming months, we’ll be writing more about Helsen and following his journey around the globe. For more updates, follow us on Facebook, Twitter, Instagram and YouTube.

TACO Debuting NEW Deluxe Hybrid Aluminum Tele-Outrigger Poles at ICAST

TACO fans, we have some exciting news! We’re debuting our new sport fishing Deluxe Hybrid Aluminum Tele-Outrigger Poles at the ICAST show New Product Showcase July 11 – 13 in Orlando, FL!

Designed for offshore trolling in search of bigger fish, these poles have a thicker wall for enhanced durability and feature patent-pending 360-degree swivel rollers for better natural bait presentation and reduced halyard friction.

The Hybrid Poles telescope below eight feet for trailering, storage and bridge clearance and extend to 18 feet – increasing the strike zone when fishing. They pair with TACO Grand Slam 280, 380 and 400 mounts and will be available in silver/silver and black/silver.

Specifications:

  • 3-piece telescopic pole
  • Easily collapsed and stowed
  • Patent-pending 360-degree swivel collars
  • Roller bearing halyard pulleys
  • Increased aluminum wall thickness for durability
  • Additional swivel collar to separate halyard lines
  • Corrosion resistant
  • Fits all GS-280, GS-380 and GS-400 outrigger bases

Come see these poles and more great TACO products in booth 3706! Stay up to date on all things TACO Marine by following us on Facebook, Twitter, Instagram, YouTube and by subscribing to this blog.

Have a question? Fill out the contact form below.

TACO’s Mark Henderson Goes Above and Beyond

This is part one in a multi-blog series recognizing members of our amazing Team TACO.

In 2009, when we first sponsored Captain Mark Henderson and the Liquid Fire Fishing Team, it quickly became apparent that we hit the jackpot.

 

Captain Mark Henderson on the docks at the 2018 Progressive® Miami International Boat Show.

Not only is Mark a serious sport fisherman, but he is passionate about the boating and fishing industries – something we greatly value at TACO Marine. After nine years of sponsorship, Mark officially joined Team TACO as our Strategic Product Category Manager in March.

In addition to meeting with boat builders and working closely with our design and engineering team on new product development, Mark is also our FISH TACO TV host, product specialist and the go-to expert for consumers.

A recent consumer example comes from Bryan, who emailed us for help on selecting the appropriate outrigger kit – bases and poles – for his Pursuit OS 334.

“I am not sure of the top thickness and I don’t want to buy the wrong TACO model,” wrote Bryan.

Mark got the message and called the phone number given by Bryan. Beyond providing him with information about our various outriggers, Mark said he would personally inspect Bryan’s boat to recommend the most appropriate outrigger system – taking into consideration the boat’s hardtop, horsepower and size.

After making the drive to Bryan’s house, Mark not only recommended an appropriate pair of mounts and poles, but also possible accessories to make the outrigger system as high performing as possible.

“I have to say, when I sent an information request on the TACO website, I did not expect the level of professionalism you have given me,” wrote Bryan. “Not only did you take the time to email me a very detailed message of the outrigger equipment we spoke about by telephone, but also you took the time to look at my boat, take photos and advise me on the best application that TACO offers to satisfy my needs.”

“I tell you, I am blown away with the level of effort you gave me with no strings attached,” continued Bryan. “I know a lot about giving great service as a business owner and also when I receive it as a consumer. I truly appreciate the attention and how you went out of your way for me! It is almost unheard of these days and I am completely impressed!”

Nowadays, it’s common for boaters and fishing enthusiasts to reach out to us via Facebook, Twitter and Instagram for help, concerns, advice or to share their TACO product pictures. In addition to helping Bryan, Mark is also a key responder to questions on social media – doing his best to not only provide answers, but to supply complete solutions to boaters and fishing enthusiasts in need.

We’re proud to recognize the outstanding service Mark gave Bryan. It’s because of TACO members like Mark that our reputation for exceptional customer service continues.

TACO Spotlight: Retired Army Lieutenant Colonel Uses His Love for Water to Help Veterans

While many across America will be outdoors this Memorial Day, retired Army Lieutenant Colonel Tim Hoffmann will be in his truck driving more than 1,000 miles from Maine to Indiana to help veterans in need.

It all started in 2013 after Hoffmann retired from both his civilian and Army Reserve careers in Nursing Administration. As a lifelong fisherman and boater looking for ways to give back, he saw an opportunity for the boating and fishing industries to come together to help veterans.

“We could reach many deserving vets who had served in combat and were experiencing significant challenges and hardship on their return to civilian life,” said Hoffmann, who was drafted into the military in 1968 during the Vietnam War.

In 2014, Hoffmann and his daughter Ann launched Vets On The Water [VOTW], a Maine-based nonprofit dedicated to helping active duty, disabled veterans and Gold Star families experience and enjoy time on the water. Activities include fresh and saltwater fishing, sailing, cruising and ice fishing.

While Hoffmann would normally be on the water with veterans this Memorial Day, he instead is adding another boat to the VOTW program – a specially adapted SunChaser Geneva 22 Fish Deluxe pontoon by Smokercraft with a Yamaha Outboard engine, electronics from Raymarine and a trailer from BassPro.

On Sunday, May 27, Hoffmann and his daughter are departing Rockport, Maine for the Smokercraft headquarters in New Paris, Indiana – a 16-hour drive taking place over Sunday and Monday, Memorial Day. On Tuesday, Hoffmann said he plans to tour the facility and meet the entire Smokercraft team before heading back to Maine with the new boat in tow – arriving just in time to prep for another day with Vets On The Water.

Smokercraft is donating a specially adapted Sunchaser Geneva 22 Fish Deluxe pontoon. Stock photo courtesy of Smokercraft.

Phil Smoker, Smokercraft Vice President of Sales, said the pontoon is the second boat the family-owned company is donating to VOTW. He said the addition of the pontoon will provide veterans in wheelchairs an opportunity to participate because of the accessible boarding and ability to more easily maneuver around the deck.

“We love what he’s doing for our vets and we hope that the program only continues to grow,” said Smoker.

VOTW is entirely volunteer based. There’s no overhead costs and 100 percent of every donation, whether fishing or boating products, gas cards or meals, goes to veterans. Because of this, Hoffmann’s mantra is that the program belongs to all who give their time, equipment or services to the cause.

Hoffmann, second from the left in red, onboard the 18-foot specially adapted Smokercraft Freedom 180, which was also donated by the Indiana-based company for the program. For this boat, Suzuki donated the engine, Venture Trailers donated the boat trailer and Fulton donated trailer accessories. Photo courtesy of Tim Hoffmann.

Hoffmann also works with the VA Maine Health Care System in Togus, which identifies eligible clients, obtains physician orders for participation and provides transportation and VA staff on each watercraft during the weekly trips.

Weather permitting, Hoffmann and his team of volunteers conduct nearly 60 trips per year for an estimated 1,000 veterans.

Hoffmann with retired Army Staff Sergeant Travis Mills, who lost portions of both arms and legs from an IED while on active duty in Afghanistan. In Sept. 2013, Mills founded the Travis Mills Foundation, a nonprofit organization formed to benefit and assist combat-injured veterans. Read more about Mills at www.travismills.org. Photo courtesy of Tim Hoffmann.

Shortly after the program first launched, Hoffmann reached out to TACO for some aluminum rod holders. After speaking with Mike Kushner, TACO’s Vice President of Sales & Marketing, Hoffmann said he was surprised when a pair of brand new Grand Slam Outrigger Mounts, Aluminum Tele-Outrigger Poles and a pair of 4-rod Aluminum Rod Holders arrived at his house just five days later.

“I think we’re the only people in the country who are using outriggers for fishing mackerel, which is a very small fish,” said Hoffmann. “But it allows us to get another two or more lines in the water and not get tangled.”

VOTW also uses this 23-foot SeaCraft with a 3-foot long bracket and a Tohatsu 250 outboard engine. In this photo, Hoffmann rigged his TACO outriggers with multiple flags to honor veterans. Photo courtesy of Tim Hoffmann.

Hoffmann also connected with Thom Dammrich, president of the National Marine Manufacturers Association [NMMA]. Together with the BoatUS Foundation, the American Sportfishing Association and the NMMA, Hoffmann is looking for ways to replicate the VOTW program throughout New England and potentially nationwide.

“What I really like about Tim’s effort is that it’s totally volunteer driven,” said Dammrich, who first learned of Hoffmann and the VOTW program two years ago. “He wants to find other volunteers like himself in other parts of the country who are willing to take this on, with the support of the boating industry, to get veterans on the water.”

Hoffmann said he is optimistic VOTW will continue to grow because of the many organizations and individuals who believe in the program.

“I had the idea, but the program truly belongs to the people who participate and support it,” said Hoffmann. “We create the opportunity for the vets, but the real opportunity is for people like Mike Kushner and others, the boaters and fishermen, who step up and take the vets out.”

Looking to the future, Hoffmann is hoping to network with scientists from the Woods Hole Oceanographic Institution in Woods Holes, Mass. to plan offshore shark and bottom fishing excursions. Additionally, he said he has no plans of slowing down his work for veterans in Maine and the surrounding areas.

While the VOTW does not have an official Web site, Hoffmann encourages veterans and others who want to learn more to visit the organization’s Facebook page, “VETS on the WATER.”

In the coming days, we’ll be posting updates about Hoffmann’s road trip and Smokercraft visit to our TACO Marine Twitter and Facebook pages. Until then, thank you to all the amazing military men and women who have served our great nation. We wish everyone a happy and safe Memorial Day.

Where’s OMAR – The Ocean Marketing Demo Van?

OMAR, the traveling Ocean Marketing product demo van, stopped by Ellett Brothers outside of Columbia, S.C. for training on our TACO Marine sport fishing and dockside accessory products.

Ken Wickey from Ocean Marketing talks about our premium line of Grand Slam Outrigger Top Mounts and Tele-Outrigger Poles.
Ken Wickey from Ocean Marketing presents to the sales team at Ellett Brothers outside of Columbia, S.C.

OMAR has its own Facebook page, Omar – The Ocean Marketing Demo Van, and followers can see where it has been and where it’s headed next.

OMAR is making its way north and the Ocean team is planning the remainder of its spring tour.

For information about booking a tour stop, post a request on the OMAR Facebook page, visit the Ocean Marketing web site www.oceanmark.com or call 1-800-343-8294.

TACO is Growing with New Addition to Miami, Florida Customer Service Team

Introducing Kathy Meza, the new Account Support Specialist with our Customer Service team in Miami, Florida.

Meza, a South Florida native with a wealth of customer service experience, said her role with TACO is more behind-the-scenes.

“I’m entering orders and making sure the shipment is correct and everything goes smoothly,” said Meza, who follows orders from beginning to end to ensure customer satisfaction.

Meza said she was drawn to work at TACO, not only because of its commitment to customers, but because of the environment within the office and abundance of long-lasting employees.

“A significant portion of the employees have been here a long time, which says a lot about the company itself,” said Meza.

Meza said one of the reasons TACO is successful in the metals, plastics and marine industries is because they go above and beyond to deliver what every customer needs.

“[Customers] don’t care how much we sell, they care about whether we can get them the material they need on time,” she said. “I think that’s what brings our customers over more than anything.”

Meza said she is excited for the potential to grow within TACO. Additionally, she said her goals with the company include helping to further streamline the customer experience while also maintaining the company’s goals.

Quality Products, Service and Customer Care Across the Marine Industry

As a leader in the marine industry for nearly 60 years, we take great pride in being a full-service solutions provider to our customers. Founded in 1959, we’ve built our reputation on design, manufacturing, warehousing, distribution and just-in-time delivery. Boat builders, accessory manufacturers, dealers, distributors and retailers rely on our expertise to bring their products to fruition on time, within budget and with a level of unparalleled quality.


DESIGN, ENGINEERING, MANUFACTURING & FABRICATION

At TACO, our many years of experience working with aluminum, plastics and stainless steel, allows us to understand both the esthetical and functional material capabilities while working with customers to develop innovative product solutions that also provide long-lasting performance within a harsh marine environment.

 

Challenged to think outside the box, our TACO engineers utilize 3D modeling, rapid prototyping and extensive in-house testing capabilities to develop and deliver products that raise the bar and provide added value to customers. Using electronic interchange for drawings and files, our TACO team ensures fast turnaround of customer design proposals and continual support right through final delivery and assembly.


WAREHOUSING, INVENTORY MANAGEMENT & DELIVERY

In addition to custom design solutions, we offer a full assortment of more than 800 readily available stock items. Core product lines include rub rail, seating and pedestals, sport fishing equipment, as well as canvas top and metal fab hardware.

We have a 150,000-square-foot manufacturing and central distribution warehouse located in Sparta, Tenn. and regional warehouses in Florida and South Carolina – allowing for next or 2-day delivery to customers within the eastern and central state regions. Delivery is often provided on our own TACO fleet of trucks to most customers – helping to ensure products are received on-time and without any loss or damage.

Our advanced inventory management programs track monthly product usage to meet customer-specific requirements and aid in reducing high on-hand stock levels and carrying costs. Orders are scheduled to be manufactured, warehoused and delivered around each customer’s specific usage requirements with safety stock maintained by us for any unexpected or sudden emergencies.


SALES & CUSTOMER SERVICE

Our TACO team includes a seasoned factory-direct outside sales force who understand customer business objectives and challenges. They offer continuous support and develop solutions to best improve customer product and help customer business run more smoothly and cost effectively. Our outside sales team partners with an inside customer service team who is dedicated to understanding customer needs and ensuring that orders are shipped and received correct, on time and without any interruptions.

From product design, engineering, manufacturing and inventory management to sales, technical support and ensuring on-time delivery of products, all of us at TACO Marine are dedicated to providing the highest level of quality and service to meet each customer’s needs. At TACO, we place great emphasis on Innovation, Quality and Service – bringing new ideas and solutions to customers while raising industry standards.


For more information on all our TACO Marine services, visit tacomarine.com, fill out the contact form below and subscribe to this blog.

The Conclusion to the TACO Marine Project Boat Saga with Ship Shape TV

The episode you’ve been waiting for is here. We’re bringing you the final Ship Shape TV episode that features the TACO Marine Project Boat conclusion.

An adventure more than two years in the making, with twists and turns and wonderful surprises, Project Boat would not have been possible without the tremendous support of its many sponsors listed below and the crew at Ship Shape TV.

Together, we fundraised more than $132,000 for the I’M LOGAN IT Foundation – supporting the Juvenile Diabetes Research Foundation and college scholarships for deserving students.

Winner Roger LeFranc holding the winning ticket, which he purchased during the Fort Lauderdale International Boat Show Nov. 4, 2017.

The winning raffle ticket was sold to Roger LeFranc of Melbourne, Florida during the Fort Lauderdale International Boat Show Nov. 1 – 5, 2017. LeFranc, an avid fisherman and boater, said he plans to christen the boat “Justin Time II” after his son, Justin.

Left to right: Tim Neuman, Bert Delle of Ship Shape TV, Mike Trent, winner Roger LeFranc, Justin LeFranc, Rick Francisco and Mike Kushner of TACO Marine.

Alongside his family and many friends, LeFranc said he plans to take his newly restored Pursuit 2650 on many fishing adventures and tournaments as the “Justin Time Fishing Team.”

Thank you to A1 Boat Transport, AA Boat Tops & Canvas, ACR Artex, Armstrong Nautical Products, Boat Outfitters, Boat Steering Solutions, Bob Hewes Boats, BT’s Welding, Canvas Designers, CWR Electronics, Dennis Friel Art Studios, LLC, Dometic, Dorado Boats, East Penn Manufacturing Co., Edson Marine, Fiberglass Coatings, Sunbrella, GOST, Hi Tide Manufacturing, IGX 2000, Interlux Yacht Paint, JL Audio, The Jupiter Bike, Finholder and More, Lenco Marine, Magic Tilt Trailers, Mantus Marine, Marine Customs Unlimited, Marine Tech, Mate Series, MPI, Normic Fishing, Ocean-Tamer Marine Bean Bags, Pacer Group, ProMariner, Quantum Paint, SeaDek Marine Nonskid, Sea-Dog Line, Shurhold, SPX Johnson Pumps, Swobbit Products, Taylor Made Systems, ThrowRaft, Sea Tow, SiriusXM Radio, TNT Custom Boatworks, White Water Marine Hardware and Yamaha Outboards.

Also, a special thank you to the Pinellas Community Foundation, Miami International Boat Show, Tampa Bay Boat Show and the Fort Lauderdale International Boat Show.

TACO Team Adds New Faces in Marketing and Customer Service

We’re expanding our TACO customer service team with the addition of Ernie Santiago, our new Customer Service Manager – bringing more than 20 years’ experience from a multitude of industries to the position.

Prior to joining TACO, Santiago worked customer service in the heavy equipment, aviation and marine electronics industries, respectively. Because of his varied experiences, Santiago said transitioning to TACO was easy.

“I understand the customers,” said Santiago, a South Florida transplant who moved from the Boston area when he was 15. “I recognized immediately the client base.”

Santiago said one of the biggest strengths in the TACO customer service team is longevity – with more than half having been at the manufacturing company for 20 years or more. Additionally, he said every member of the customer service team – no matter how long their employment with TACO – brings a wealth of experience to the role, including a seasoned boat captain and an expert in data entry.

“I don’t think there’s anything these people won’t know,” he said.

After joining TACO in February, Santiago said he’s made elevating the level of customer service a renewed priority for the team – aiming to make the department the heart of the company.

“To me, that’s the only way to remain competitive from a customer service standpoint,” he said. “All of our customers matter. Whether you’re the small ma and pa shop down the road or a big retailer, everybody’s important to us. We want to be able to take care of all our customers with a lot of care, a lot of empathy and obviously do everything quickly and efficiently.”

For the long term, Santiago said he plans to incorporate new policies and procedures into the department to fine tune customer service with the highest-quality support. Additionally, as the company continues to grow in the marine industry, he plans to streamline the customer service onboarding processes for new team members.

“If someone comes in fresh on our team, you hand them a book, basically, and they can assimilate into our TACO life a little bit quicker and faster,” he said.


TACO also brought onboard Zoe Munyon as the new Marketing Assistant – helping with everything from print materials to the 2018 catalog and everything in between.

Prior to joining TACO, the North Miami native grew up boating and fishing with her dad, a former charter boat captain and avid angler. In fact, Munyon credits her childhood experiences on the water for fostering her desire to work in the marine industry long term.

“Growing up, we had a few fishing boats over the years,” said Munyon, who began her marketing career in the marine industry. “Previously, when I worked in the boating industry, I felt connected to what I was doing on a daily basis.”

Briefly, Munyon said she left the marine industry to dabble in sales, but said her heart was back in boating.

“I’m very happy to be working at TACO now because I’m back doing marketing, something I truly enjoy,” she said.

With a Master’s degree in Marketing from NOVA and a Bachelor’s degree in Business from FIU, Munyon said she is excited for her new role within TACO and the many new design possibilities, such as revamping the packaging, launching a new Web site and creating new catalogs, pamphlets and flyers.

Additionally, Munyon said she is looking forward to diving deeper into the marine industry and TACO – getting to know the many products TACO manufactures while also working closely with the many departments within the company, such as engineering, customer service and production.


In addition to hiring new team members, we’ve also welcomed back Account Management Specialist Rey Gonzalez, who took an 18-month hiatus to travel.

After being out of the TACO headquarters for several months, Gonzalez said he was taken by surprise when he walked through the doors on his first day back.

“I got that ‘wow’ feeling,” said Gonzalez, who hadn’t seen TACO since its offices were renovated. “It’s modern and up to date.”

The renovations include doing away with closed-off cubicles and creating a more open, collaborative working environment with a modern look and feel.

“I was expecting to come back to my old cubicle and doing things the way it was done before,” said the Ohio native and former Marine.

After traveling and taking time to explore his goals, Gonzalez said he views customer service in a different light – developing a new appreciation for the role.

“I can take my experiences and bring them back [to TACO],” he said. “I’ve grown so much more, as far as how to talk to customers and take care of them.”

Despite nearly 20 years as a TACO Account Management Specialist, Gonzalez said he has new goals for the position and the TACO team – focusing on elevating his service from great to superior and providing individualized attention to each account, no matter the size or request.

“Once you put that caring feeling behind that conversation, people are more receptive [and] they want to listen to you,” said Gonzalez. “You have to take time out for that person, no matter what. Whether it be a huge order or a small order, it’s an order. It’s someone putting faith in the company, buying our product. We work so hard to get [that product] out the door, so why not get it into the person’s hands and make their whole experience pleasant.”

Gonzalez will not only pick up where he left off – managing several TACO accounts – but anticipates he will specialize in specific areas of the company to provide top-notch service to his customers.


For more information about TACO Marine, visit tacomarine.com or fill out the contact form below.