Tag Archives: Mark Henderson

TACO’s Mark Henderson Goes Above and Beyond

This is part one in a multi-blog series recognizing members of our amazing Team TACO.

In 2009, when we first sponsored Captain Mark Henderson and the Liquid Fire Fishing Team, it quickly became apparent that we hit the jackpot.

 

Captain Mark Henderson on the docks at the 2018 Progressive® Miami International Boat Show.

Not only is Mark a serious sport fisherman, but he is passionate about the boating and fishing industries – something we greatly value at TACO Marine. After nine years of sponsorship, Mark officially joined Team TACO as our Strategic Product Category Manager in March.

In addition to meeting with boat builders and working closely with our design and engineering team on new product development, Mark is also our FISH TACO TV host, product specialist and the go-to expert for consumers.

A recent consumer example comes from Bryan, who emailed us for help on selecting the appropriate outrigger kit – bases and poles – for his Pursuit OS 334.

“I am not sure of the top thickness and I don’t want to buy the wrong TACO model,” wrote Bryan.

Mark got the message and called the phone number given by Bryan. Beyond providing him with information about our various outriggers, Mark said he would personally inspect Bryan’s boat to recommend the most appropriate outrigger system – taking into consideration the boat’s hardtop, horsepower and size.

After making the drive to Bryan’s house, Mark not only recommended an appropriate pair of mounts and poles, but also possible accessories to make the outrigger system as high performing as possible.

“I have to say, when I sent an information request on the TACO website, I did not expect the level of professionalism you have given me,” wrote Bryan. “Not only did you take the time to email me a very detailed message of the outrigger equipment we spoke about by telephone, but also you took the time to look at my boat, take photos and advise me on the best application that TACO offers to satisfy my needs.”

“I tell you, I am blown away with the level of effort you gave me with no strings attached,” continued Bryan. “I know a lot about giving great service as a business owner and also when I receive it as a consumer. I truly appreciate the attention and how you went out of your way for me! It is almost unheard of these days and I am completely impressed!”

Nowadays, it’s common for boaters and fishing enthusiasts to reach out to us via Facebook, Twitter and Instagram for help, concerns, advice or to share their TACO product pictures. In addition to helping Bryan, Mark is also a key responder to questions on social media – doing his best to not only provide answers, but to supply complete solutions to boaters and fishing enthusiasts in need.

We’re proud to recognize the outstanding service Mark gave Bryan. It’s because of TACO members like Mark that our reputation for exceptional customer service continues.

TACO Hires New Strategic Product Manager Mark Henderson

We are excited to announce that Captain Mark Henderson of the Liquid Fire Fishing Team is joining the ranks of TACO Metals as our new Strategic Product Manager.

Henderson at the 2018 Progressive® Miami International Boat Show at Miami Marine Stadium docks. TACO Marine Photo / Dana Koman

As a lifelong fishing enthusiast, who turned his hobby into a renowned sport fishing team, it only made sense that Henderson would someday work in the marine industry. The only question was when?

Henderson didn’t begin competitively sport fishing until 2004, when his friend invited him to join his team for the Raleigh Saltwater King Mackerel Tournament.

“We didn’t know anything about tournament fishing, but we wanted to fish,” said Henderson, a Durham, N.C. native equally known for his humor and thick Southern accent as well as his fishing accomplishments.

But by the end of 2004, Henderson and his friend qualified for the Southern Kingfish Association National Championship. Soon after, Henderson bought his first boat – a 25-foot Contender with a bright red hull, which he named “Liquid Fire” after his father’s homemade hot sauce.

From there, Henderson launched the Liquid Fire Fishing Team and began his dive into the marine industry – winning multiple tournaments and accelerating his team into the sport fishing record books.

Henderson, holding a freshly-caught King Mackerel, was awarded the 2008 Yamaha Professional Kingfish Tour’s Angler of the Year. Photo Courtesy of Liquid Fire Fishing Team

“I was able to spend more and more time in the industry, around boating and around center consoles,” said Henderson, who previously worked in the automotive industry for nearly 25 years. “[The marine industry] became a growing passion for me, [but] for a while I just kind of fought it. I [already] had a great job and great freedoms and things like that. I didn’t pursue it real hard, but I was also watching and looking at Trade Only Today and talking to a lot of people about the industry.”

In 2009, after Henderson caught a sport fishing sponsorship from TACO Metals, he said his passion for the marine industry grew to a point that he could no longer fight his desire to shift career gears.

“I saw such a vast opportunity within the company and the sections of the business that they’ve got,” said Henderson, a married father of three. “There’s really nobody around like TACO. I felt like my skillset could benefit them and benefit me as far as a career standpoint.”

Having only started at TACO March 5, Henderson has already hit the water at full throttle – working the TACO Marine booth at the Independent Boat Builders, Inc. Vender Expo in St. Louis, Mo. and angling together preliminary production on a new as-yet named TACO YouTube program, which is slated to debut this Spring.

The Liquid Fire Fishing Team is comprised of Henderson and his sons, Crockett and Joshua, wife Audrey, parents Sue and Charles and brother-in-law Chris Waters. Today, they compete aboard a SeaVee 390z Center Console with Mercury 350 quad outboard engines, which is equipped with TACO Marine Grand Slam Pro Series 500 Outrigger Top Mounts and Carbon Fiber Poles. Photo Courtesy of Liquid Fire Fishing Team

As the Strategic Product Manager, Henderson will oversee new TACO product launches in 2018, which may include everything from testing and development with TACO engineers to getting the product to market on time with the correct price point.

“Those are some very, very specific high-profile projects that I think we want to be sure to focus on,” he said.

Henderson said joining TACO Metals is a dream come true.

“I haven’t been as excited about a change in something as I am right now in many, many years,” he said. “I’m thankful to have another segment that excites me. I think I can be beneficial to the people in the company that mean so much to TACO and TACO means so much to them.”